Hello there!

I’m a Head of Strategy and I like telling strategic stories built on data.

Professionally, I have worked across three continents, on wildly diverse brand challenges spanning bespoke B2B content-lead strategies to launching brand new FMCG entrants on social. Hard learnt business acumen ensures my ideas are capable, presentable and profitable without compromising on charm.

Personally, I enjoy mentoring. Having managed over three dozen ad grads and setting up multiple international grad schemes, I have an eye for talent with the guidance for growth.

Previously, I have developed a multitude of brands including ACCA, AVIVA, Coca-Cola, Dreams, Sky, Swarovski, Vodafone and UNIQLO.

A lawyer for your ideas? A doctor for your pitch? At your service.