How do you add emotive appeal to famous shards of glass?

By teaching women, the ‘never learned’ art of adorning jewellery – especially for the right occasions.

We were tasked to reinvent be Swarovski (beS), Swarovski’s loyalty programme that delivered a brand engagement programme to  add meaningful value.

After conducting an extensive survey spanning the EU, I discovered the ‘challenge of adornment’, an insight that resonated with women of all shapes, sizes and nationalities. 

Our insight-based idea of ‘Ignite the Extraordinary Everyday’ brought the Swarovski brand's essence of ‘Everyday Extraordinary’ to life.

We introduced this responsibility to the beSwarovksi loyalty service, helping the brand create customer bonds through it’s long-lost heritage and fashion-forward outlook.