BRAND STRATEGIST

  • Brand building, inception to execution - from rekindling the old to igniting the new

  • Gathering consumer insights to assist in customer-centric proposition development

  • Providing clear strategic direction towards idea generation - either in pitches or BAU

COMMS PLANNER

  • Mapping digital-media-savvy consumer journeys to identify exploit key touch-points

  • Delivering idea generation and product innovation workshops

  • Defining brand architectures for both UK and international markets

DIGITAL NATIVE

  • In-depth understanding of digital ecosystems to create truly omnidirectional brand appeal

  • Digital transformation facilitation through academic background and pro experience

  • Media-aware content planning skills to aid in relevant customer engagement

DATA HOUND

  • Proficient in crafting data-mining techniques for both brands and comms

  • Masterminding and implementing Data-Driving-Creativity frameworks

  • Understanding of social tools and measurement frameworks to gauge success

MULTI-TOOL RESEARCHER

  • Multidimensional research skills covering both qualitative and quantitative methods

  • Multicultural understanding of both global and local social behaviours

  • Multiplying research effectiveness through practiced techniques

360° PLANNER

  • Fully integrated planning skills with a digital-obsessed creative slant

  • Developing insight-based creative campaigns with a commercial focus

  • Creating visually arresting pitch documents and presentations

COMMERCIAL COMMUNICATOR

  • Defining brand nomenclature and tone-of-voice instruments

  • ATL, BTL and digital comms planning, briefing and development

  • Collaborating with creatives to fuel commercially-viable ideas

IDEA GENERATOR

  • Natural creative catalyst, building bridges between creatives and clients

  • Moderating focus group sessions to aid first-hand insight discovery

  • Preparing and delivering new thinking at in-house and industry events

INDUSTRY MENTOR

  • Creating and conducting fresh talent and internship programmes

  • Volunteering for industry-mentorship activities

  • Regular guest lecturing at Futurising academic events