How do you reinvent the perfect DM?

By making it better through understanding the best.

After absorbing Sky Lab’s extensive learnings and studying the best performing DM case studies out there, I devised a 6-step framework to help create the ultimate DM.

Using this methodology, we improved Sky’s highly successful BAU DM offer packs - backed by rigorous eye-tracking tests.

The result? Two bespoke Sky DM templates for two separate audiences – one for acquisition and the other for retention, both scoring high on legibility and offer absorption.

Consumer testing planned in Q1 2016.