How do you build intrigue around a ground-breaking yet misunderstood technology?

Even thought Vodafone has a perception of being a lumbering giant sometimes, it has the most advanced array of IoT powered business solutions on the planet.

Yet, they did not know how to express it to gain both sales and brand equity.

My challenge was to understand the technology and simplify it to help creatives unearth an infinite number of intriguing and newsworthy applications of IoT - to help bring much wanted attention to Vodafone’s prowess in this field.

After working very closely with the IoT product team, we devised a creative formula to aid in both creative concept and product development.

The result was wide-array of comms and activation concepts that are currently under production at Vodafone. See the WIP here.